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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク The Elements of Influence ： ウィキペディア英語版 The Elements of Influence The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, And Buzz, or simply The Elements of Influence (Dutton, 2006), is a book written by Alan D. Kelly that explains the first complete ontology of influence, known as The Standard Influence Decision System, sometimes referred to as “The Playmaker’s Standard.” In its review of the book, The Wall Street Journal lauded Kelly for “making us look at the time-worn faces of the business world in a fresh and freshly ordered way.”〔(The Plan Behind That Power Play ), The Wall Street Journal. Online. Retrieved 2012-01-15〕 The book’s publication led to the formation of a consultancy, called Playmaker Systems, LLC, and a series of self-service and for-pay web-tools and apps that further explicate the decision-support system. == Overview == In the text, Kelly breaks down the most basic units of influence, called influence stratagems – colloquially referred to as “plays” – which practitioners of influence employ for mutual and competitive advantage. According to Kelly, plays underlie all aspects of the influence industries – examples being marketing, public affairs, public relations, information warfare, IO/MISO, psy ops, law, diplomacy, politics, sales, positioning, and rhetorical debate – and are employed regardless of skill-set and discipline. ''The Elements of Influence'' presents the Standard Table of Influence, a classification of the units of influence into an ontology. The Standard Table of Influence consists of 25 irreducibly unique influence stratagems (since revised down to 24, see below), organized by a three-class and eight-subclass superstructure. The table’s concise organization into a stable decision-support system for influence has led some practitioners to refer to it as “the Rosetta Stone of influence.”〔Kelly, Alan. The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz. 1st ed. New York, NY: Plume, 2007.〕 In addition to the Standard Table of Influence, ''The Elements of Influence'' details various other supporting tools and resources for the understanding and application of influence, including the Standard Cycle of Influence, Standard Factors of Influence, the concepts of Alpha and Beta plays, the concept of Fit and Friction, play type pairs, play harmonics and play type clusters.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Elements of Influence」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.